BRIEF
Art therapy is one of the modern therapeutic fields that are renewed day after day in light of the modern scientific development in all its means, especially in Egypt, it did not receive sufficient awareness and attention. Including mental and physical health, special education (people with disabilities), the elderly and addicts, as well as in educational cases with school students and other fields. One of the most important benefits of art psychotherapy is the expression of feelings that are difficult to pronounce and improving focus, attention and self-confidence. Reducing stress, anxiety and depression levels.
Concept
A logo was made to represent the role of art in psychotherapy, it relied on the continuous line style, and was inspired by Picasso’s paintings that hide a lot of feelings behind it, this was combined with a key and a color palette to represent art, all within the quotation mark (“”) as a sign Expression is not limited to words alone, but can be expressed through art. and the name (Eunoia) was chosen for the project, which is a Greek name that means beautiful thinking and a sound and balanced mind.
COLOR THEME
The color Violet was chosen because it is related to the imagination so that it allows a person to reach his deep inner thoughts. From the perspective of psychology, Turquoise is a color that radiates peace and calm, gives a sense of balance and positivity, and relieves mental stress and fatigue. The pink color the individual feels loved and increases his self-confidence, the yellow color indicates radiance, energy and vitality.
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MOBILE APP DESIGN
TOTE BAG DESIGN
